Niman Ranch's products are made possible by their network of farmers. They're passionate about raising livestock humanely and sustainably to deliver the best tasing meat to their customers. Because of that, their new site design puts the farmers and their livestock at the forefront of the homepage. Scroll triggers the video b-roll to fade into the profile of a farmer, the heart behind Niman Ranch's products. The new site features recipes with Niman Ranch's fine meats as well as profiles highlighting the family farmers.